Meet Our Team

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Our Management Team

Etta Palumbo
Chief Executive Officer

Etta Palumbo joined Advocare as CEO in 2021 bringing with her over 30 years experience in executive management, delivering professional services and human services delivery, business development & marketing, business transformation and community development. She has worked across government, not for profit and top tier professional services firms including PwC, BDW (now Ashurst Lawyers), Jackson McDonald Lawyers, The Marketing Centre Research & Strategy, DCA (now PeopleSense) HR consulting firm and most recently, Department of Justice – Public Trustee.

Etta is current Chair of the Alliance for the Prevention of Elder Abuse and with past board roles including immediate past Chairman of the Board of Swancare Group (Aged Care & Retirement Living), National Board Member of Australian Professional Services Marketing Association & WA Branch Chair, Board member of Neurological Council of WA and past Executive Director and creator of Give2Good Foundation and WA Will Bank. Etta's early career included community development roles living and working in Perth and the Pilbara, Kimberley, South West regions.

Etta enjoys building mutually beneficial relationships and partnerships and is recognised in government and the aged care and professional services sectors as being informed, insightful, innovative and effective in bringing about positive change.  Etta is committed to working 'for good' causes and is passionate about sharing her wealth of knowledge about Guardianship and Administration, Wills and Inheritence and Aged Care Planning through her various roles, media and public speaking.

Etta holds a Bachelor of Psychology and is a fellow of Leadership WA and member of Australian Institute of Company Directors.

Justine Martyr
Program Manager

Justine has worked in the aged care sector since 2008 working with both for and not for profit organisations.   She brings a wealth of front line aged care experience to her role as Program Manager. She has worked in community care coordination for a number of major aged care service providers in Western Australia, and has extensive knowledge of the interface between organisational issues and client rights.  

Justine was Advocare’s first Specialist Advocate in the National Aged Care Navigator Trial, providing face to face assistance to older and vulnerable community members to access aged care services. She has a Bachelor of Arts, a Graduate Diploma in Education (Secondary and Primary), and a Diploma in Aged Care Coordination, as well as extensive working experience and training to support people living with dementia.

Justine is passionate about obtaining the best possible outcomes for every client. She is a strong voice for client self-determination and social justice. 

Theresa Ng
Finance and Business Manager

Theresa Ng has worked in accounting for 16 years across a variety of industries, mainly in the not for profit sector. She brings in depth knowledge of risk management, streamlining financial processes, change management and improving reporting and data analysis systems that enable senior management to make timely decisions to ensure the effective delivery of funding contracts.

As Advocare’s Finance and Business Manager, Theresa ensures that Finance, HR, IT and Marketing work together with the management team to ensure the provision of high quality service.

She feels privileged to be a part of the Advocare team,  working in making a difference in supporting the lives of the older members in the community.

Theresa holds Masters in Accounting and Bachelor of Commerce.

Rhian Chin
Quality and Improvement Manager

Rhian Chin has over 18 years management experience of community development partnerships, volunteer programmes for not-for-profits and high profile sport events and quality and improvement.


Rhian’s experience includes roles at the Paddington Partnership, Volunteering WA, Commonwealth Games, Perth Arena, Cricket World Cup and Silver Chain.  

Rhian’s role as Quality and Improvement Manager at Advocare is key in ensuring Advocare delivers optimal service to our clients and operates to national quality and safety standards.


Rhian holds a BA (Hons) degree in History, IAP2 Australasia Certificate in Engagement and a Graduate Certificate in Human Resource Management.