About Us

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Our Vision

A society where older people are safe, empowered and cherished.

Our Purpose

To transform lives and communities through education, collaboration and advocacy, supporting older Western Australians to live the lives of their choice.

Seniors Peak Body WA

Advocare is the independent Seniors Peak Body in Western Australia and a leader in addressing the rights of older people and elder abuse.

For more than 25 years, we have proudly helped older Western Australians access the right supports, information and protections available to them.

We are a not-for-profit organisation, completely independent from aged care providers. Our support and services are free, confidential and unbiased.

Advocare aims to empower older people by giving them information and choices so they can make informed decisions to live the life they want on their terms.

Our Values

Our values underpin everything we do:

  • Integrity – We will act with integrity to support an environment of honesty, confidentiality and mutual trust.
  • Empowerment – We will work with our clients to ensure they are well informed to make choices and we will advocate with and for them.
  • Social Justice – We are here to protect the rights of older people. Human rights do not diminish with age.
  • Equity – We will support all older people, respecting the diversity of our community.

What we do

2024 What we do - 4 x theme pillars

How we deliver this

As the peak body for aged care advocacy in WA, Advocare provides these services:

  • Advocacy – we ensure an older person has a say in the decisions that affect them.
  • Information – we support informed choices for older people about their rights, access to aged care and elder abuse.
  • Education – we raise awareness and understanding, and support empowerment.
  • WA Elder Abuse Helpline – we provide free, confidential information, support and referral.
  • Volunteering – we respect the lives of older people by providing companionship to reduce social isolation and loneliness.
  • Home Care Check-in Service – we provide support to older people receiving aged care services, who might not have family or community networks around them, increasing their risk of living safely in the community.
  • Care finder service – we support vulnerable older people who would not be able to arrange services without intensive support and who do not have a family member or friends to help.

Our Strategic Plan

Our strategic plan focuses on three key objectives, with each objective supporting our vision and purpose:

  1. Reach and impact
  2. Culture and safety
  3. Sustainable growth

View our 2024-2027 Strategic Plan

Our guiding principles

Our work is underpinned by the Charter of Aged Care Rights.

Acknowledgement of Country

We at Advocare, who walk alongside older persons throughout Western Australia, would like to acknowledge and respect the Whadjuk peoples of the Noongar nation where our office stands. We also acknowledge and respect all older persons from other parts of this vast state who live and work in the regions.

We acknowledge the traditional custodians of this country and we respect their connection to land, sea and community and pay our respects to their culture, and their Elders past and present.