About Us

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Our Vision: power, respect and informed choice for older people

Advocare is a leader in addressing the rights of older people and elder abuse.

We fight proactively for the rights of older people.

For more than 25 years, we have proudly helped older Western Australians access the right supports, information and protections available to them.

We are a not-for-profit organisation, completely independent from aged care providers. Our support and services are free, confidential and unbiased.

Advocare aims to empower older people by giving them information and choice so they can make informed decisions to live the life they want on their terms.

What we do graphic


Acknowledgement of Country

We at Advocare, who walk alongside older persons throughout Western Australia, would like to acknowledge and respect the Whadjuk peoples of the Noongar nation where our office stands. We also acknowledge and respect all older persons from other parts of this vast state who live and work in the regions.

We acknowledge the traditional custodians of this country and we respect their connection to land, sea and community and pay our respects to their culture, and their Elders past, present and emerging.


Our Values

Our values underpin everything we do:

Integrity – We will act with integrity to support an environment of honesty, confidentiality and mutual trust.

Empowerment – We will work with you to ensure you are well informed to make your choices and we will also advocate with and for you.

Social Justice – We are here to protect the rights of older people. Human rights do not diminish with age.

Equity – We will support all older people, respecting the diversity of our community.

Our services

As the peak body for aged care advocacy in WA, Advocare provides these services:

Advocacy – we ensure an older person has a say in the decisions that affect them.

Information – we support informed choices for older people about their rights, access to aged care and elder abuse.

Education – we raise awareness and understanding, and support empowerment.

WA Elder Abuse Helpline – we provide free, confidential information, support and referral.

Volunteering – we respect the lives of older people by providing companionship to reduce social isolation and loneliness.

Home Care Check-in Service – we provide support to older people receiving aged care services, who might not have family or community networks around them, increasing their risk of living safely in the community.

Care finder service – we support vulnerable older people who would not be able to arrange services without intensive support and who do not have a family member or friends to help.


Our Strategic Plan

Advocare has undergone many changes over the years; with a new funding mechanism (via OPAN), new staff and a new CEO.

In developing a strategic plan for the coming three years, the Board and Executive took into account the views and needs of our client groups, our funders, our vision, and the current and emerging trends in the aged care sector.

Our strategic plan is grouped into four main objectives, with each objective supporting our vision and mission:

  1. clients
  2. people
  3. stakeholders
  4. sustainability.

View our 2021 – 2024 Strategic Plan

Our guiding principles

Our work is underpinned by the Charter of Aged Care Rights.

Recent awards

Finalist – 2016 HESTA Community Sector Awards for Social Impact

Winner – 2015 Consumer Protection Awards for Organisational Achievement

Winner – 2014 ACSWA Excellence in Care Awards

Finalist – 2014 Consumer Protection Awards for Organisational Achievement

Finalist – 2014 Health Consumers Council Innovation Award

Finalist – 2014 WA Seniors Awards for Senior Advocate